Key Management

Mr. Marcus Chu
Chief Executive Officer

Marcus was appointed Chief Executive Officer of APAC Realty Limited on 1 July 2021. He joined the Group in 1996 as a budding trusted advisor and quickly made his mark as a Top Sales Achiever in ERA Singapore and ERA International. He has been a consummate mentor to the ERA Leaders, and his revolutionary vision of creating a dual career path in sales and team building for trusted advisors, helped to model the industry’s remuneration scheme. The dual career path scheme continues to be integral to the growth and success of APAC Realty.

Under Marcus’ leadership, the Group accelerated its digital transformation. He spearheaded numerous proptech innovations and initiatives, such as ERA’s proprietary super app, SALES+ and RealtyWatch. SALES+ is a GPT-3.5 enabled super app that improves sales efficiency through data automation and market intelligence for real time property analysis. RealtyWatch, is currently the first and only client-agent-enabling CRM tool offering round-the-clock updates on the latest neighbourhood property transactions. SALES+ and RealtyWatch complement a range of robust applications conceptualized and developed under Marcus’ guidance: iERA mobile app, FindPropertyAgent.sg, Agent Review Portal, Robo Advisor, Property Calculator, Project Web and Personal Web.

Ms. Doris Ong
Deputy Chief Executive Officer

Doris joined the Group in 1991 and pioneered ERA’s foray into project marketing. Today, she heads the project marketing team and is responsible for leading strategic partnerships and creating strong relationships with property developers, whilst spearheading new opportunities to expand the market share in Singapore and beyond.

Doris is well-versed in both the international and local property markets, from the ultra-luxury private homes to suburban Executive Condominiums. Under her astute leadership, her team established ERA as Singapore’s leading project marketing real estate agency, underpinned by a strong track record of selling more than 50,000 new homes and managing a multi-billion dollar portfolio.

Doris has been leading ERA Singapore’s ESG efforts since 2021. In February 2023, she was appointed the chairperson of the company’s Management Sustainability Committee.

Doris graduated with a Bachelor Degree of Science (Honours) in Estate Management from the National University of Singapore. She is also a licensed appraiser and a member of the Singapore Institute of Surveyors and Valuers.

Mr. Eugene Lim
Key Executive Officer

Eugene first joined the Group in 1991 before returning in 2003. He is a wellrespected real estate opinion leader, and his professional views on the real estate market and its pertinent issues are frequently sought by the media. Eugene appears regularly on television and radio and is often quoted by various print and online media. A highly regarded leader in real estate industry, Eugene is also a member of the Council for Estate Agencies’ Professional Development Committee.

He oversees the legal and compliance team, and is responsible for the compliance of all agents’ business dealings with the Estate Agents Act, and the relevant subsidiary legislation. His team is also the first point of contact that investigates any customer feedback.

Eugene also heads ERA’s agent recruitment, recognition and retention operations as well as its business services and partnerships team.

He has over 30 years of experience in the real estate industry, seven of which were with publicly listed property developers such as DBS Land and CapitaLand. Eugene holds a Bachelor of Science (Hons) in Estate Management and a Master of Science (Real Estate) from the National University of Singapore.

Mr. Kevin Lim
Chief Agency Officer

Kevin joined the ERA family in 2003. He started as a rookie sales associate and rose swiftly to the position of division director in just 6 years in the light of his strong sales performance and management abilities. Kevin has been awarded with numerous top sales and leadership awards and was appointed APAC Realty Chief Agency Officer in 2022, working closely alongside CEO Marcus Chu & Deputy CEO Doris Ong.

A proud father of twin girls and only in his early 40s, Kevin also founded Preeminent Group, the largest real estate group in Singapore with more than 3,500 agents. A true inspiration, Kevin has guided thousands of agents to attain success and financial freedom over the years, with Preeminent Group producing some of the highest-performing realtors within the industry. Kevin walks the talk too – he is adept at team-building, and is well-versed with on-the-ground sales planning, project marketing and the latest industry trends.

Kevin was the first recipient of the ERA Honorary Award & Lifetime Achievement Award for his outstanding achievements & leadership, as well as various contributions and selfless service to the organisation & the industry.

Mr. Poh Chee Yong
Chief Financial Officer

Chee Yong joined the Group in 2011. He heads the finance and commission teams, and is responsible for financial management and implementing controls to safeguard assets, integrity of data and financial information. He was also appointed as the Data Protection Officer (“DPO”) for the group when the data protection laws came into effect in Singapore in 2014 and relinquished the role to head of legal and compliance on 1 January 2023.

Prior to joining our Group, Chee Yong was a Financial Controller at Raffles Education Corporation Limited from 2003 to 2011, and an auditor at KPMG Singapore from 2000 to 2003. Chee Yong is a qualified Chartered Accountant of Singapore and holds a Bachelor of Accountancy (Hons) from the Nanyang Technological University. He is also a member of Young Finance Leaders of the Institute of Singapore Chartered Accountants (ISCA) since June 2018 and a member of Investigation and Disciplinary Panel of ISCA since July 2020.

Ms. Joy Koh
Chief Marketing Officer

Joy joined the Group on 25 April 2022 and is responsible for the Group’s marketing and communication function. In her role, Joy leads the development and direction of the strategic marketing roadmap to align with the Group’s business goals. She has been instrumental in the development and execution of the brand and marketing strategies across all marketing verticals including branding, communication, digital and advertising.

A versatile, accomplished, award-winning marketing and brand management executive with over 20 years of verifiable success, Joy has championed many successful marketing strategies and built successful brands/products across multiple industries to deliver unique value to corporate partners and stakeholders in terms of ROI and revenues. Proven success as a take-charge leader whose people skills, business acumen and execution expertise guarantee growth and competitiveness, Joy is known for having strong business acumen with proven ability to steer marketing strategies, analyse consumer insights to accurately measure impact, and manage client, stakeholder, and partner relationships.

Joy graduated with a Bachelor of Business (Marketing) with Distinction from Queensland University of Technology and was also an individual Recipient of the 2013 Marketer of the Year Award, Singapore Media Awards.

Mr. Raymond Leong
Chief Technology Officer

Raymond joined the group on 5 September 2022 and drives the business technology strategies, to build up the right infrastructure that will accelerate digital transformation and innovation. This includes mobile and backend engineering, enterprise technology, infrastructure operations and information security.

Raymond has over 18 years of IT project delivery and consulting experience, with 10 years in regional tech leadership roles. His expertise spans across e-Commerce, Retail, Shipping, Manufacturing, Agriculture and FMCG industries, and has championed over 20 successful Enterprise Resource Planning (ERP) implementations and over 30 systems design and developments.

Prior to joining, Raymond was the Director of Enterprise Tech in ZALORA, and led a regional team of 40 tech employees across Southeast Asia that supports over 2,200 employees in 10 markets. In his 8 years of leadership there, he was responsible for implementing various tech developments including ERP, Infrastructure Operations, Information Security, IT Audit and Controls, Data Governance and Tech Budget Planning pillars. Prior to ZALORA, Raymond worked in Golden Agri-Resource (Project Manager), HG Metal Manufacturing (Head of IT & ERP) and Ship Centric APAC (Head of IT Service Delivery).

Raymond graduated with a Bachelor of Computing from National University of Singapore and is also known for having excellent financial and accounting knowledge.