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Key Management

Mr. Marcus Chu
Chief Operating Officer

Mr. Marcus Chu first joined the Group in 1996 as a budding salesperson and quickly established stellar records as the Top Sales Achiever in ERA Singapore and ERA International in the 90’s. After being inducted into the League of Honour for his astounding sales performance – the highest accolade for a top producer achieving breakthrough sales figures consistently, Marcus built on his revolutionary vision of creating a dual career path in sales and team building for salespersons and helped shaped the industry’s remuneration scheme as seen today. His unwavering vision has helped solidify the Group’s status as the largest international real estate agency in Singapore with over 7,900 salespersons.

Having acquired over two decades of real estate experience under his belt, Marcus is seen as a consummate mentor to the ERA leadership team. He plays an active role to lead over 300 ERA Division Directors who are leading successful sales teams serving different segments of the market.

As the chief operating officer, Marcus helms the daily operations of ERA and is responsible for the Group’s strategic direction and core functions such as Associate Human Resource, Recruitment, Training, Corporate Communications, Research and Innovation teams within ERA. He has spearheaded numerous innovations for consumers and salespersons. Among these initiatives are the latest CRM tech tool - RealtyWatch by ERA, iERA super app, FindPropertyAgent.sg and the Agent Review Portal.

Ms. Doris Ong
Chief Operating Officer

Ms. Doris Ong joined the Group in 1991. She is in-charge of project marketing, overseeing a team that has planned and executed marketing launches for over 200 international and local residential projects. She was responsible for ERA’s venture into project marketing. Together with the Chief Executive Officer, they successfully brought ERA to become the first real estate agency to clinch projects from developers. Capitalizing on this momentum, ERA was established as the leading project marketing real estate agency. Doris has many years of experience in project marketing and is intimately familiar with the inner workings of a project launch. The project marketing team works closely with developer clients from the project’s land acquisition stage, through design, launch, and after sales stages. Doris holds a Bachelor of Science (Hons) in Estate Management from National University of Singapore, is a licensed appraiser and a member of the Singapore Institute of Surveyors and Valuers.

Mr. Eugene Lim
Key Executive Officer

Mr. Eugene Lim first joined the Group in 1991 before returning in 2003. He ensures that all agents’ business dealings are in compliance with the Estate Agents Act and the relevant subsidiary legislation. He oversees the legal and compliance team which is the first point of contact that investigates any customer feedback. Eugene is a well-respected real estate opinion leader. His professional views on the real estate market and its pertinent issues are frequently sought by the press and media. Eugene appears regularly on television and radio and is often quoted by various print and online media. A highly regarded leader in real estate industry, Eugene is a member of the Council for Estate Agencies’ Professional Development Committee and is also an Executive Committee Member of the Singapore Estate Agents Association. Eugene has over 30 years’ experience in the real estate industry, seven of which were with publicly listed property developers such as DBS Land and CapitaLand. Eugene holds a Bachelor of Science (Hons) in Estate Management and a Master of Science (Real Estate) from the National University of Singapore.

Mr. Poh Chee Yong
Chief Financial Officer

Mr. Poh Chee Yong joined the Group in 2011. He heads the finance and commission teams, and is responsible for financial management and implementing controls to safeguard assets, integrity of data and financial information. He was also appointed as the Data Protection Officer (“DPO”) for the group when the data protection laws came into effect in Singapore in 2014. Prior to joining our Group, he was a Financial Controller at Raffles Education Corporation Limited from 2003 to 2011, and an auditor at KPMG Singapore from 2000 to 2003. Chee Yong is a qualified Chartered Accountant of Singapore and holds a Bachelor of Accountancy (Hons) from the Nanyang Technological University. He is also a Certified Information Privacy Manager (IAPP member) since December 2014.

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