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Key Management

Ms. Doris Ong
Chief Operating Officer

Ms. Doris Ong joined the Group in 1991. She is in-charge of project marketing, overseeing a team that has planned and executed marketing launches for over 200 international and local residential projects. She was responsible for ERA’s venture into project marketing. Together with the Chief Executive Officer, they successfully brought ERA to become the first real estate agency to clinch projects from developers. Capitalizing on this momentum, ERA was established as the leading project marketing real estate agency. Doris has many years of experience in project marketing and is intimately familiar with the inner workings of a project launch. The project marketing team works closely with developer clients from the project’s land acquisition stage, through design, launch, and after sales stages. Doris holds a Bachelor of Science (Hons) in Estate Management from National University of Singapore, is a licensed appraiser and a member of the Singapore Institute of Surveyors and Valuers.

Mr. Marcus Chu
Chief Operating Officer

Mr. Marcus Chu first joined the Group in 1996. He helms the daily operations of ERA, as well as the Corporate Communications, Associate Human Resource, Training, Research, and Innovation teams within ERA. Seen as a mentor of leaders, Marcus also plays a leadership and advisory role to over 200 Division Directors. He has spearheaded numerous innovations for consumers and salespersons. Among these initiatives are the iERA Super App,, ERA PropWatch, ERA Extra Mile Programme and the Loyalty Growth Dividend Scheme. Before he took on the reins of management, Marcus had extensive experience in real estate marketing; establishing stellar records during his time as a salesperson which include awards like ERA’s Top New Achiever 1997, 2nd Top Achiever 1997 and 1998, 1st Overall Top Achiever for ERA International 1999, as well as being inducted into the League of Honour in 1999 for his consecutive wins. With two decades of real estate experience under his belt, Marcus undertook team-building at other agencies for five years and was instrumental in multiplying huge turnover and headcounts. With his wealth of agency team building experience, Marcus has helped establish ERA as the largest international real estate agency in Singapore with over 7,000 salespersons.

Mr. Eugene Lim
Key Executive Officer

Mr. Eugene Lim first joined the Group in 1991 before returning in 2003. He ensures that all agents’ business dealings are in compliance with the Estate Agents Act and the relevant subsidiary legislation. He oversees the legal and compliance team which is the first point of contact that investigates any customer feedback. Eugene is a well-respected real estate opinion leader. His professional views on the real estate market and its pertinent issues are frequently sought by the press and media. Eugene appears regularly on television and radio and is often quoted by various print and online media. A highly regarded leader in real estate industry, Eugene is a member of the Council for Estate Agencies’ Professional Development Committee and is also an Executive Committee Member of the Singapore Estate Agents Association. Eugene has over 29 years’ experience in the real estate industry, seven of which were with publicly listed property developers such as DBS Land and CapitaLand. Eugene holds a Bachelor of Science (Hons) in Estate Management and a Master of Science (Real Estate) from the National University of Singapore.

Mr. Poh Chee Yong
Chief Financial Officer

Mr. Poh Chee Yong joined the Group in 2011. He heads the finance and commission teams, and is responsible for financial management and implementing controls to safeguard assets, integrity of data and financial information. He was also appointed as the Data Protection Officer (“DPO”) for the group when the data protection laws came into effect in Singapore in 2014. Prior to joining our Group, he was a Financial Controller at Raffles Education Corporation Limited from 2003 to 2011, and an auditor at KPMG Singapore from 2000 to 2003. Chee Yong is a qualified Chartered Accountant of Singapore and holds a Bachelor of Accountancy (Hons) from the Nanyang Technological University. He is also a Certified Information Privacy Manager (IAPP member) since December 2014.

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