Key ManagementPrint This

Mr. Marcus Chu
Chief Executive Officer

Mr. Marcus Chu was appointed as the Chief Executive Officer of APAC Realty Limited on 28 June 2021, effective from 1 July 2021. Prior to his appointment, Marcus was APAC Realty’s Chief Operating Officer, responsible for the daily operations of ERA Realty, including its strategic direction and core functions such as Associate Human Resource, Recruitment, Training, Corporate Communications, Research and Innovation.

Over the years, Marcus has spearheaded numerous proptech innovations and initiatives to drive the Group’s digital transformation. He recently led the innovation of RealtyWatch, ERA’s new-to-market CRM tech tool which is currently the first and only client-agent-enabling CRM tool in the real estate industry offering 24/7 updates on the latest neighbourhood property transactions. RealtyWatch complements a range of robust applications developed under his leadership: iERA mobile app,, Agent Review Portal, Robo Advisor, Property Calculator, Project Web and Personal Web. These proprietary proptech applications enable ERA trusted advisors to remain at the forefront of the industry’s transformation, delivering exceptional service and quality advice.

Marcus joined the Group in 1996 as a budding trusted advisor and quickly made his mark as the Top Sales Achiever in ERA Singapore and ERA International. He has been a consummate mentor to the ERA leadership team, advising more than 300 ERA Division Directors who are leading successful teams of trusted advisors serving different segments of the market. His revolutionary vision of creating a dual career path in sales and team building for trusted advisors helped to model the industry’s remuneration scheme and was integral to the growth and success of APAC Realty.

Ms. Doris Ong
Chief Operating Officer

Ms. Doris Ong joined the Group in 1991. She is in-charge of project marketing, overseeing a team that has planned and executed marketing launches for over 200 international and local residential projects. She was responsible for ERA’s venture into project marketing. Together with the Chief Executive Officer, they successfully brought ERA to become the first real estate agency to clinch projects from developers. Capitalizing on this momentum, ERA was established as the leading project marketing real estate agency. Doris has many years of experience in project marketing and is intimately familiar with the inner workings of a project launch. The project marketing team works closely with developer clients from the project’s land acquisition stage, through design, launch, and after sales stages. Doris holds a Bachelor of Science (Hons) in Estate Management from National University of Singapore, is a licensed appraiser and a member of the Singapore Institute of Surveyors and Valuers.

Mr. Eugene Lim
Key Executive Officer

Mr. Eugene Lim first joined the Group in 1991 before returning in 2003. He ensures that all agents’ business dealings are in compliance with the Estate Agents Act and the relevant subsidiary legislation. He oversees the legal and compliance team which is the first point of contact that investigates any customer feedback. Eugene is a well-respected real estate opinion leader. His professional views on the real estate market and its pertinent issues are frequently sought by the press and media. Eugene appears regularly on television and radio and is often quoted by various print and online media. A highly regarded leader in real estate industry, Eugene is a member of the Council for Estate Agencies’ Professional Development Committee and is also an Executive Committee Member of the Singapore Estate Agents Association. Eugene has over 30 years’ experience in the real estate industry, seven of which were with publicly listed property developers such as DBS Land and CapitaLand. Eugene holds a Bachelor of Science (Hons) in Estate Management and a Master of Science (Real Estate) from the National University of Singapore.

Mr. Poh Chee Yong
Chief Financial Officer

Mr. Poh Chee Yong joined the Group in 2011. He heads the finance and commission teams, and is responsible for financial management and implementing controls to safeguard assets, integrity of data and financial information. He was also appointed as the Data Protection Officer (“DPO”) for the group when the data protection laws came into effect in Singapore in 2014. Prior to joining our Group, he was a Financial Controller at Raffles Education Corporation Limited from 2003 to 2011, and an auditor at KPMG Singapore from 2000 to 2003. Chee Yong is a qualified Chartered Accountant of Singapore and holds a Bachelor of Accountancy (Hons) from the Nanyang Technological University. He is also a Certified Information Privacy Manager (IAPP member) since December 2014.